64201 Image, social and other personal consultants

What this occupation covers

Image, social and other personal consultants advise clients on their personal appearance, speaking style, manners or other behaviours in order to improve personal or business images. They are employed by beauty salons, fashion boutiques, modelling schools, image consulting companies, weight loss centres or they may be self-employed.

Official main duties

The NOC profile lists 5 main duties for this code.

• Advise clients on hair colour, hairstyles, make-up, clothing and accessories; may advise on posture, general appearance and manners, and provide courses and seminars on business and social etiquette
• Advise clients on type, colour and application of make-up
• Advise clients on choice of colours for clothing that will complement their appearance.
• Advise clients on the selection of wedding gowns, floral arrangements, banquet facilities, wedding invitations and other items related to weddings.
• Administer commercial weight-loss programs, advise clients on diet and exercise and provide related support services.

Do not copy these lines into your reference letter. The letter has to describe what you actually did, in your employer’s words. DUTYPROOF flags wording lifted from the NOC as something to review, and an officer reading a letter that mirrors the NOC reads it the same way.

What DUTYPROOF screens for

This is DUTYPROOF’s screening threshold, not IRCC’s decision. For this NOC, screening requires at least 2 of its 5 official duties to be evidenced in your own words, plus the required letter elements. IRCC asks that you performed the actions in the occupation’s lead statement and a substantial number of its main duties — so treat the duty coverage as the number that matters, not the badge.

Codes this one is confused with

The NOC profile names these itself. Choosing the wrong code of a look-alike pair is the most common way genuine work experience fails to establish eligibility.

• 63211 Estheticians, electrologists and related occupations
• 63210 Hairstylists and barbers
• 43109 Other instructors
• 65229 Other support occupations in personal services

Excluded from this code

• Cosmetician (See 63211 Estheticians, electrologists and related occupations)
• Hairstylists and barbers (See 63210 Hairstylists and barbers)
• Manicurist (See 63211 Estheticians, electrologists and related occupations)
• Other instructors (See 43109 Other instructors)
• Other support occupations in personal services (See 65229 Other support occupations in personal services)

Job titles filed under this code

A title on this list does not by itself put your experience in this code — the duties in your letter decide that.

corporate image consultant · etiquette consultant · fashion and wardrobe consultant · fashion colour analyst · fashion colour consultant · fashion consultant · image consultant · make-up consultant · personal image consultant · personal image counsellor · personal improvement consultant · personal wardrobe consultant · professional image consultant · public image consultant - personal consultants · public speaking consultant · social consultant · wardrobe consultant · wedding consultant · wedding services consultant · weight loss adviser · weight loss consultant

Employment requirements

• Completion of secondary school is usually required.
• Specialized training courses are available for colour consultants, make-up and skin care consultants, weight loss consultants and most other occupations in this unit group.
• Experience and expertise in fashion, art, modelling or related fields is usually required.