00014 Senior managers - trade, broadcasting and other services

What this occupation covers

Senior managers in trade, broadcasting and other customer services plan, organize, direct, control and evaluate, through middle managers, trade, broadcasting and other service industry companies. They formulate policies which establish the direction to be taken by these companies, either alone or in conjunction with a board of directors. They work in establishments in broadcasting and related media services, wholesale trade, retail trade, accommodation and food service, and other services or they may own and operate their own business.

Official main duties

The NOC profile lists 7 main duties for this code.

• Establish objectives for the company and formulate or approve policies and programs
• Authorize and organize the establishment of major departments and associated senior staff positions
• Allocate material, human and financial resources to implement organizational policies and programs; establish financial and administrative controls; formulate and approve promotional campaigns; and approve overall personnel planning
• Select middle managers, directors or other executive staff
• Coordinate the work of regions, divisions or departments
• Represent the company, or delegate representatives to act on behalf of the company, in negotiations or other official functions.
• Senior managers in this unit group may specialize in areas such as finance, marketing or human resources or in the sale of a particular product or provision of a particular service.

Do not copy these lines into your reference letter. The letter has to describe what you actually did, in your employer’s words. DUTYPROOF flags wording lifted from the NOC as something to review, and an officer reading a letter that mirrors the NOC reads it the same way.

What DUTYPROOF screens for

This is DUTYPROOF’s screening threshold, not IRCC’s decision. For this NOC, screening requires at least 2 of its 7 official duties to be evidenced in your own words, plus the required letter elements. IRCC asks that you performed the actions in the occupation’s lead statement and a substantial number of its main duties — so treat the duty coverage as the number that matters, not the badge.

Codes this one is confused with

The NOC profile names these itself. Choosing the wrong code of a look-alike pair is the most common way genuine work experience fails to establish eligibility.

• 60040 Managers in customer and personal services

Excluded from this code

• Managers in art, culture, recreation and sport (See 5001 Managers in art, culture, recreation and sport)
• Managers in customer and personal services (See 60040 Managers in customer and personal services)
• Managers in food service and accommodation (See 6003 Managers in food service and accommodation)
• Retail and wholesale trade managers (See 6002 Retail and wholesale trade managers)

Job titles filed under this code

A title on this list does not by itself put your experience in this code — the duties in your letter decide that.

broadcasting corporation president · casino general manager · chairman/woman - trade, broadcasting and other services · chairperson - trade, broadcasting and other services · chief diversity officer - trade, broadcasting and other services · chief executive officer (CEO) - trade, broadcasting and other services · chief financial officer (CFO) - trade, broadcasting and other services · chief learning officer - trade, broadcasting and other services · chief operating officer - trade, broadcasting and other services · chief privacy officer - trade, broadcasting and other services · chief sustainability officer - trade, broadcasting and other services · cleaning service general manager · compensation vice-president - trade, broadcasting and other services · corporate controller - trade, broadcasting and other services · corporate social responsibility vice-president - trade, broadcasting and other services · department store president · deputy chief executive officer (CEO) - trade, broadcasting and other services · engineering vice-president - television broadcasting services · engineering vice-president - trade, broadcasting and other services · executive director - trade, broadcasting and other services · executive vice-president - metal and metal products wholesaler · executive vice-president - trade, broadcasting and other services · finance and administration vice-president - trade, broadcasting and other services · finance vice-president - food wholesaling

Employment requirements

• A university degree or college diploma in business administration, finance or other discipline related to the service provided is usually required.
• Several years of experience as a middle manager in trade, broadcasting or other service are usually required.
• Specialization in a particular functional area or service is possible through specific university or college training in that area or through previous experience.
• Senior managers in finance usually require a professional accounting designation.