21233 Web designers

What this occupation covers

Web designers develop and create the visual presentation, layout and functionality of websites and related applications. They are responsible for ensuring that the website is easy to use, and that the information is easy to access. Web designers are employed in computer software development firms, information technology consulting firms, information technology units throughout the public and private sectors, advertising agencies or they may be self-employed.

Official main duties

The NOC profile lists 7 main duties for this code.

• Establish design guidelines, standards and optimal design practices
• Maintain the appearance of websites by applying content standards
• Designing visual imagery for websites and ensuring that it is consistent with the organization image
• Integrate features and functionalities into Web sites
• Create and optimize content for the Web site using a variety of graphics, database, animation and other software
• Test and improve the design of a Web site
• May lead and coordinate multidisciplinary teams to develop Web site graphics, content, capacity and interactivity.

Do not copy these lines into your reference letter. The letter has to describe what you actually did, in your employer’s words. DUTYPROOF flags wording lifted from the NOC as something to review, and an officer reading a letter that mirrors the NOC reads it the same way.

What DUTYPROOF screens for

This is DUTYPROOF’s screening threshold, not IRCC’s decision. For this NOC, screening requires at least 2 of its 7 official duties to be evidenced in your own words, plus the required letter elements. IRCC asks that you performed the actions in the occupation’s lead statement and a substantial number of its main duties — so treat the duty coverage as the number that matters, not the badge.

Codes this one is confused with

The NOC profile names these itself. Choosing the wrong code of a look-alike pair is the most common way genuine work experience fails to establish eligibility.

• 22220 Computer network and web technicians
• 10022 Advertising, marketing and public relations managers
• 52120 Graphic designers and illustrators
• 21222 Information systems specialists
• 22222 Information systems testing technicians
• 21234 Web developers and programmers

Excluded from this code

• Computer network and web technicians (See 22220 Computer network and web technicians)
• Electronic business (e-business) manager (See 10022 Advertising, marketing and public relations managers)
• Graphic designers and illustrators (See 52120 Graphic designers and illustrators)
• Information systems specialists (See 21222 Information systems specialists)
• Information systems testing technicians (See 22222 Information systems testing technicians)
• Web developers and programmers (See 21234 Web developers and programmers)

Job titles filed under this code

A title on this list does not by itself put your experience in this code — the duties in your letter decide that.

interactive media consultant · Internet site designer · Intranet site designer · multimedia consultant · Web designer · Web site designer

Employment requirements

• A bachelor's degree in computer science or graphic design or completion or a college program in computer science, graphic arts, or Web design is required.
• Experience as a graphic designer is usually required.