50011 Managers - publishing, motion pictures, broadcasting and performing arts

What this occupation covers

Managers in publishing, motion pictures, broadcasting and performing arts plan, organize, direct, control and evaluate operations within publishing firms, film, theatre and record production companies and broadcasting facilities. They are employed by radio and television stations, by newspaper, periodical and book publishing firms, and by film, theatre, record and video production companies.

Official main duties

The NOC profile lists 6 main duties for this code.

• Establish procedures and implement policies in newspaper and publishing firms, in film, theatre, record and video production companies, and in radio and television stations
• Plan and maintain production schedules for publications, films, broadcasts, and theatre, record and video productions
• Prepare and control budgets
• Hire and supervise staff
• Consult with government regulatory agencies to evaluate and review programs and policies, and to ensure conformance with regulations
• Initiate or approve development of articles, books, films, broadcasts, musical recordings and theatre productions, and liaise with authors, composers, producers and directors.

Do not copy these lines into your reference letter. The letter has to describe what you actually did, in your employer’s words. DUTYPROOF flags wording lifted from the NOC as something to review, and an officer reading a letter that mirrors the NOC reads it the same way.

What DUTYPROOF screens for

This is DUTYPROOF’s screening threshold, not IRCC’s decision. For this NOC, screening requires at least 2 of its 6 official duties to be evidenced in your own words, plus the required letter elements. IRCC asks that you performed the actions in the occupation’s lead statement and a substantial number of its main duties — so treat the duty coverage as the number that matters, not the badge.

Codes this one is confused with

The NOC profile names these itself. Choosing the wrong code of a look-alike pair is the most common way genuine work experience fails to establish eligibility.

• 51120 Producers, directors, choreographers and related occupations
• 00015 Senior managers - construction, transportation, production and utilities
• 00014 Senior managers - trade, broadcasting and other services

Excluded from this code

• Producers, directors, choreographers and related occupations (See 51120 Producers, directors, choreographers and related occupations)
• Publisher (See 00015 Senior managers - construction, transportation, production and utilities)
• Senior managers - trade, broadcasting and other services (See 00014 Senior managers - trade, broadcasting and other services)

Job titles filed under this code

A title on this list does not by itself put your experience in this code — the duties in your letter decide that.

administrator of studio and broadcasting station · ballet company director · book publishing manager · broadcasting manager · broadcasting station manager · bureau chief - news agency · copyright and royalties manager · copyright manager - publishing · cost and royalties manager - publishing · dance company director · editorial chief · editor-in-chief · executive producer - video games · executive producer - visual effects · film and video executive producer · film production manager · managing editor · managing editor - newspaper or periodical · multimedia department manager · news department manager · newspaper manager · newspaper managing editor · opera company director · operations manager - broadcasting

Employment requirements

• A university degree or college diploma in communications, broadcasting, journalism or other arts discipline is usually required.
• Several years of experience within the publishing, film production, broadcasting or theatre industry are usually required.