60020 Retail and wholesale trade managers

What this occupation covers

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. They are employed by retail and wholesale sales establishments or they may own and operate their own store.

Official main duties

The NOC profile lists 9 main duties for this code.

• Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
• Manage staff and assign duties
• Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
• Determine merchandise and services to be sold, and implement price and credit policies
• Source and negotiate with vendors when necessary to procure merchandise for resale
• Develop and implement marketing strategies
• Plan budgets, authorize expenditures, and monitor revenues
• Evaluate and improve customer service and respond to customer requests and issues
• Address staffing requirements, including the hiring, development and retention of staff

Do not copy these lines into your reference letter. The letter has to describe what you actually did, in your employer’s words. DUTYPROOF flags wording lifted from the NOC as something to review, and an officer reading a letter that mirrors the NOC reads it the same way.

What DUTYPROOF screens for

This is DUTYPROOF’s screening threshold, not IRCC’s decision. For this NOC, screening requires at least 2 of its 9 official duties to be evidenced in your own words, plus the required letter elements. IRCC asks that you performed the actions in the occupation’s lead statement and a substantial number of its main duties — so treat the duty coverage as the number that matters, not the badge.

Codes this one is confused with

The NOC profile names these itself. Choosing the wrong code of a look-alike pair is the most common way genuine work experience fails to establish eligibility.

• 10022 Advertising, marketing and public relations managers
• 10020 Insurance, real estate and financial brokerage managers
• 60030 Restaurant and food service managers
• 62010 Retail sales supervisors

Excluded from this code

• Advertising, marketing and public relations managers (See 10022 Advertising, marketing and public relations managers)
• Insurance, real estate and financial brokerage managers (See 10020 Insurance, real estate and financial brokerage managers)
• Restaurant and food service managers (See 60030 Restaurant and food service managers)
• Retail sales supervisors (See 62010 Retail sales supervisors)

Job titles filed under this code

A title on this list does not by itself put your experience in this code — the duties in your letter decide that.

antique dealer · appliance store manager · area manager - retail store chain · art dealer · art gallery manager - retail · assistant department manager - retail · assistant manager - food store · assistant manager - retail · assistant manager - retail trade · assistant manager - wholesale trade · audio equipment store manager · auto dealership manager · auto glass repair shop manager · auto rustproofing shop manager · automobile repair garage manager · automobile repair shop manager · automobile servicing manager · bakery department manager · bakery manager - food store · bakery manager - retail · beer store manager · bicycle shop manager · bird seller · bookstore manager

Employment requirements

• Completion of secondary school is required.
• A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
• Several years of related retail or wholesale sales experience at increasing levels of responsibility are usually required