64101 Sales and account representatives - wholesale trade (non-technical)

What this occupation covers

Sales representatives in wholesale trade (non-technical), sell non-technical goods and services to retail, wholesale, commercial, industrial, professional and other clients domestically and internationally. They are employed by establishments that produce or provide goods and services such as petroleum companies, food, beverage and tobacco producers, clothing manufacturers, motor vehicles and parts manufacturers, hotels, business services firms, and transportation companies. Auctioneers are included in this unit group. Sales representatives in wholesale trade who are supervisors are also included in this unit group.

Official main duties

The NOC profile lists 10 main duties for this code.

• Promote sales to existing clients
• Identify and solicit potential clients
• Provide clients with presentations on the benefits and uses of goods or services
• Estimate or quote prices, credit or contract terms, warranties and delivery dates
• Prepare or oversee preparation of sales or other contracts
• Consult with clients after sale or signed contracts to resolve problems and to provide ongoing support
• Review and adapt to information regarding product innovations, competitors and market conditions
• Represent companies that export and import products or services to and from foreign countries
• May conduct sales transactions through Internet-based electronic commerce
• May supervise the activities of other sales representatives.

Do not copy these lines into your reference letter. The letter has to describe what you actually did, in your employer’s words. DUTYPROOF flags wording lifted from the NOC as something to review, and an officer reading a letter that mirrors the NOC reads it the same way.

What DUTYPROOF screens for

This is DUTYPROOF’s screening threshold, not IRCC’s decision. For this NOC, screening requires at least 2 of its 10 official duties to be evidenced in your own words, plus the required letter elements. IRCC asks that you performed the actions in the occupation’s lead statement and a substantial number of its main duties — so treat the duty coverage as the number that matters, not the badge.

Codes this one is confused with

The NOC profile names these itself. Choosing the wrong code of a look-alike pair is the most common way genuine work experience fails to establish eligibility.

• 10022 Advertising, marketing and public relations managers
• 64100 Retail salespersons and visual merchandisers
• 50011 Managers - publishing, motion pictures, broadcasting and performing arts
• 62100 Technical sales specialists - wholesale trade

Excluded from this code

• Advertising, marketing and public relations managers (See 10022 Advertising, marketing and public relations managers)
• Retail salespersons and visual merchandisers (See 64100 Retail salespersons and visual merchandisers)
• Royalties manager - arts (See 50011 Managers - publishing, motion pictures, broadcasting and performing arts)
• Technical sales specialists - wholesale trade (See 62100 Technical sales specialists - wholesale trade)

Job titles filed under this code

A title on this list does not by itself put your experience in this code — the duties in your letter decide that.

advertising agency broker · advertising space representative - print media · advertising time sales representative · alarm system sales representative · alcoholic beverage sales representative - wholesale · aluminum products sales representative - wholesale · auctioneer · automotive parts sales representative - wholesale (non-technical) · automotive parts salesperson - wholesale · beer sales representative - wholesale · booking agent - wholesale · building maintenance services sales representative · business equipment sales representative - wholesale · business forms sales representative · business services sales representative · canvas product sales representative · cartage and storage salesperson · catalogue agent - wholesale · classified ad salesperson · cleaning services sales representative · collection agency sales representative · commercial agent - wholesale · commercial and industrial equipment and supplies sales representative - wholesale (non-technical) · commercial salesperson - wholesale

Employment requirements

• Completion of secondary school is required.
• A university degree or completion of a college or other program may be required.
• Experience in sales or in an occupation related to the product or service is usually required.
• Fluency in a foreign language and/or foreign country work or travel experience may be required for sales representatives seeking employment with companies that import or export goods or services.
• Supervisors and senior sales representatives require experience.
• Voluntary certification is available from the Canadian Professional Sales Association.