64310 Travel counsellors

What this occupation covers

Travel counsellors advise clients on travel options and tour packages, make bookings and reservations, prepare tickets and receive payment. They are employed in travel agencies, transportation and tourism firms and hotel chains.

Official main duties

The NOC profile lists 7 main duties for this code.

• Provide travel information to clients regarding destinations, transportation and accommodation options and travel costs, and recommend suitable products
• Plan and organize vacation travel for individuals or groups
• Make transportation and accommodation reservations using computerized reservation and ticketing system
• Sell single fare tickets and package tours to clients
• Promote particular destinations, tour packages and other travel services
• Investigate new travel destinations, hotels and other facilities and attractions
• Provide travel tips regarding tourist attractions, foreign currency, customs, languages and travel safety.

Do not copy these lines into your reference letter. The letter has to describe what you actually did, in your employer’s words. DUTYPROOF flags wording lifted from the NOC as something to review, and an officer reading a letter that mirrors the NOC reads it the same way.

What DUTYPROOF screens for

This is DUTYPROOF’s screening threshold, not IRCC’s decision. For this NOC, screening requires at least 2 of its 7 official duties to be evidenced in your own words, plus the required letter elements. IRCC asks that you performed the actions in the occupation’s lead statement and a substantial number of its main duties — so treat the duty coverage as the number that matters, not the badge.

Codes this one is confused with

The NOC profile names these itself. Choosing the wrong code of a look-alike pair is the most common way genuine work experience fails to establish eligibility.

• 64312 Airline ticket and service agents
• 12103 Conference and event planners
• 60020 Retail and wholesale trade managers

Excluded from this code

• Airline ticket agent (See 64312 Airline ticket and service agents)
• Convention coordinator (See 12103 Conference and event planners)
• Travel agency manager (See 60020 Retail and wholesale trade managers)

Job titles filed under this code

A title on this list does not by itself put your experience in this code — the duties in your letter decide that.

booking agent - travel agency · reservation agent - travel agency · reservation sales agent - travel agency · tourist information counsellor · travel agent · travel centre counsellor · travel consultant · travel counsellor · travel information agent · travel specialist · visitor information counsellor

Employment requirements

• Completion of secondary school is usually required.
• A college diploma or vocational training in travel or tourism is usually required.
• Certification with the Association of Canadian Travel Agencies (ACTA) may be required.